Identify Drivers and Resisters
““Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.””
Community Led Impact Partnerships are about helping communities (which can include government, organisations, business, not-for-profits and local citizens) to take charge of making their community or region better.
A useful concept to identify who will be a supporter of change, and who might be a resister to change, is the Force Field Analysis. Social scientist Kurt Lewin invented the Force Field Analysis to help plot the dynamic nature of any change process. He suggested that a status quo (the existing state of affairs especially regarding social or political issues) is reached when the sum of the forces driving change and the forces resisting change are equal.
Lewin observed that change could come about by unfreezing the current situation, making the change and then refreezing the new situation. In other words, if your community wants to create a change, you must:
- Strengthen the positive driver forces.
- Weaken the negative resister forces.
- Create new positive driver forces.
You must give negativity a positivity sandwich!
Use the Force Field Analysis Tool to identify what people, organisations (private and public), trends or attitudes could be important Drivers or Resisters of your project. Use your analysis to help when you target your Action Team members.