Sunny Drury and Sam Dobie

Sunny Drury's on a journey to make inclusion a mainstream practice and a focus for business success - and he wants to bring you along for the ride. Sam Dobie believes creative collaboration can grow your business, affect positive change and transform lives - having spent the last 13 years in Tasmania working on some of the island’s most exciting brands.

Sunny Drury, Managing Director – Inclusive Creatives

During his time in the creative industries, Sunny has worn many a hat. Having joined Ogilvy & Mather as an excited, but decidedly green, junior designer 35 years ago, he went on to become a Director of the agency at the tender age of 25. Having climbed that mountain, he sought out other challenges as a Creative Director at both Mazengarb and Leo Burnett, Director of Tasmanian Media Management, and finally a Design Director and part-owner of Clemenger Tasmania (now rebirthed as The20).

“I loved every minute, but always felt something was missing. Something essential within me. I had honed my creative and strategic business skills to a fine edge, blending commercial, creative, marketing, management and community intent into a powerful recipe for success for countless clients and myself. I had gone as far as I could go within Tasmania’s creative industries, and with no desire to leave this fantastic state I undertook a soul search to understand how I could both challenge myself and give back to a community that had given me so much.

Then it struck me like a veritable bolt from the blue – start a full-service creative and communications agency that’s purpose is to make inclusion mainstream.”

Becoming an inclusive entrepreneur to start Inclusive Creatives has been a huge leap of faith, but also one of the most rewarding things he’s ever done. Now dedicating his energy to help amplify understanding, ideas and integration of inclusive methods into the Tasmania business landscape and beyond. The work produced at IC, their awards received and admiration from clients and industry alike have proven that an inclusive approach is very good for business!

“I want to harness this incredible creative potential so that I may effectively and passionately drive Inclusive Creatives’ vision to help you, and your business, succeed and thrive. In a world where we can make things better, I feel my team and I are obliged to build the inclusive future we, Tasmania and the world deserve.”

Sam Dobie, Creative Director – Inclusive Creatives

“I still pinch myself when I think about it. We live in this wild, untamed, explosive little State that punches so far above its weight. Tasmania and the people who live here have trusted me and my colleagues over the years to help bring their stories to the rest of the world.”

During that time, Sam’s helped launch a bank that people actually liked, created a safe space for cyclists on our roads, and even thrown a street party for 2000 people in the middle of nowhere to celebrate milk. She’s collaborated on making bespoke local whisky global, shone a light on fishing in the dark, and put people 60 metres above Tasmania’s wilderness without ever leaving the room. She’s even helped make aged care work sexy, car salesmen into philanthropists, and aided our government in uncovering those stories that make Tasmania truly unique, and then given these stories back to the Tasmanian people to own and be proud of.

“Ours is a world where we are given a seat at so many different tables. We are privileged to be given these insights into the lives of others in places often far removed from our own. It’s vital we respect this. I’m passionate about using creativity and collaboration to do my job and to make sure that what we bring to their table is the absolute best it can be – our clients deserve nothing less.”

As an imagination enabler, this is what underpins Sam’s philosophy on creative agencies and what has led her to seek out some of the best and brightest minds right here in Tasmania.

“Through my opportunities as an art director, designer, director, awards chair, lecturer and mentor, I have met extraordinary people and done extraordinary things. I consider myself fortunate to find myself now as a Director and Creative Director at Inclusive Creatives, and I look forward to seeing who will pull up a chair and take a seat at our table.”